Wednesday, May 04, 2005

Selling Cars

I heard a radio ad this morning for a certain brand of new car… call it the Buzzmobile. At the end of the ad, the actor customer said, “And our dealer got us the car we wanted!”

This made me wonder if there exists in the world a big problem of not getting the car you wanted. You know, there are the major issues in the world today, like Poverty, Tsunami Victims and Not Getting The Car You Wanted. Today on The Jerry Springer show, we will have guests who faced the crisis of not getting the car they wanted. We will talk to them about the anguish they suffered as a result. Support groups are forming all over the country, and we will provide you with information about starting one in your area.

I cannot imagine going to a dealer and not getting the car I wanted. I cannot imagine the dealer saying, “Well, you know that white Buzzmobile, with air, cruise, CD player and white wall tires that we are selling by the thousands? Well, we cannot get it for you. We can get it for you in black ‘n blue, bruise purple, pee yellow, champagne gold, homogenous cream, sunny orange, fire-engine red, but not the white one you want. No dealer within 200 miles has one, and the factory just refuses to make them.” I think getting the car you want is a non-issue issue. I it is a basic expectation you should have of all dealers, along with life, liberty and the pursuit of happiness.

Perhaps the ad I heard this morning was talking about financing, which is a whole other subject. In recent years, they have added the term “slow credit” to the list of credit problems one might have. I always wondered what it meant; imagining something like credit that just took longer than normal. I can picture someone trying to use his credit card in a department store, and it taking half an hour to go through. The clerk would have to ask the customer to step aside while she took care of other customers. Maybe a turtle, or a snail or an old lady, who couldn’t find her credit card, would have slow credit. I think they use the term slow credit in order to avoid saying the obvious. No one wants to be told it’s going to be hard to get a car loan because his credit sucks.

I recently heard another ad that raised my hackles. The dealer’s ad said they can get new cars for people even if what is owed on the trade-in is $10,000 more than it is worth. Another dealer has been advertising the availability of credit "regardless of what you owe!" Come on people; aren’t you in enough financial trouble as it is, if you owe $10,000 more than the car is worth? Didn’t you get in this situation to begin with by making bad decisions about car purchases? Want more of the same? Here is a dealer who is willing to help you dig a deeper financial hole on the way to bankruptcy. Avoid that dealer like the plague.

0 Comments:

Post a Comment

<< Home